October 29, 2026
Xiaomi expands beyond smartphones, bringing its global smart home and lifestyle brand to India, with plans to enter the large home appliances segment.
A global technology conglomerate with a strong presence across international markets, Xiaomi has introduced its globally established smart home and lifestyle brand, Mijia, in India. Celebrating 12 years in the Indian market, the company is preparing to expand beyond smartphones and AIoT devices, with ambitious plans to introduce a wider range of connected home products and large household appliances under the Mijia brand.
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Xiaomi has announced Mijia as its home and lifestyle sub-brand in India, paving the way for its entry into the large home appliances segment.
Xiaomi Strengthens Its Smart Home Vision in India
Xiaomi’s latest announcement signals a new chapter in its Indian journey, with the company looking to establish a stronger presence in the home and lifestyle segment. Through Mijia, Xiaomi aims to bring its connected home products under a unified global brand, with plans to expand into additional lifestyle categories and large household appliances.
Mijia, which essentially translates to “Mi Home”, will serve as Xiaomi India’s official home and lifestyle sub-brand. Going forward, home and lifestyle products from the company are expected to carry the Mijia by Xiaomi branding. The new brand will join Xiaomi, Redmi and Poco as the fourth brand in the company’s Indian portfolio.
Over the years, Xiaomi has established a significant presence in India through smartphones, smart TVs, tablets and AIoT devices. With Mijia, the company intends to build on this foundation, encouraging consumers to explore a growing range of connected home products while steadily expanding into new product categories and subcategories.
The announcement also offers a glimpse into Xiaomi’s next phase of growth in India, where smart living products are expected to play an increasingly important role in the company’s long-term business strategy.
Xiaomi Prepares to Enter the Large Home Appliances Market
One of the most significant aspects of the announcement is Xiaomi’s confirmation of its plans to enter India’s large home appliances segment under the Mijia brand.
Although the company has yet to disclose which appliances will be launched first or when they will arrive, it has indicated that future home and lifestyle products, including large appliances, will be introduced under the Mijia by Xiaomi branding.
Alongside entering new categories, Xiaomi also plans to strengthen its existing home product portfolio, including air purifiers, while introducing more products from its global smart home ecosystem to Indian consumers.
Globally, Mijia has an extensive presence across more than 200 product categories. Its portfolio includes robot vacuum cleaners, smart air purifiers, electric toothbrushes, weighing scales, smart kitchen appliances and several other connected devices designed to work together within an integrated ecosystem.
Advancing the Human × Car × Home Strategy
Mijia’s introduction in India aligns with Xiaomi’s global Human × Car × Home strategy, unveiled in 2023. The strategy aims to connect smartphones, smart home devices and electric vehicles through Xiaomi HyperOS, enabling users to manage compatible devices and experiences through an integrated platform.
According to Xiaomi, the company has already established the Human dimension of this strategy in India through its smartphones, tablets, smart TVs and AIoT products. The next phase will focus on strengthening the Home dimension by introducing more connected appliances and smart living solutions.
Commenting on the announcement, Sudhin Mathur, Chief Operating Officer, Xiaomi India, said:
“Over the past 12 years, Xiaomi has continuously evolved alongside Indian consumers, expanding from smartphones into a broader consumer technology portfolio. The introduction of Mijia by Xiaomi marks an important milestone in strengthening the Home dimension of our global Human Car Home strategy in India and reflects our long-term commitment to the market. As we deepen our presence in the category, our focus is on making connected ecosystem more intelligent, intuitive and seamless, bringing Xiaomi’s global smart living experience to more homes across India.”
With Mijia, Xiaomi is positioning itself for a broader role in India’s consumer technology landscape. While the launch timeline for large household appliances remains undisclosed, the move signals the company’s intention to bring its global smart home ecosystem to a wider audience and make connected living an increasingly integral part of its Indian business.
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Xiaomi has announced a Mijia sub brand in India, which will bring large home appliances to the country
A lot awaits you…
…Redmi K100 is launching on October 28
with a 10,000mAh battery and a Snapdragon 8 Elite chip
October, 28, 2026
Redmi K100 is set for its China launch later this month, with the brand advertising several key features before the launch. The upcoming smartphone has also been featured on Geekbench, offering insight into what to expect.
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Redmi has previously introduced Redmi K100 Pro and K100 Pro Max in China in August this year. Now, the Redmi K100 standard version is set to join them this month, October 28. The brand has already created a buzz about the device online to build excitement, revealing its design and major specs. The smartphone appears on Geekbench just a few days before its official debut, imparting more information about the product.
The Geekbench listing depicts the upcoming device’s performance in detail with the Snapdragon chip; this has been confirmed by the Chinese, for the model number Xiaomi M786BC. The Geekbench 7 scores are 2,705 in single-core and 9,885 in multi-core tests. The rating also points to 16GB of RAM and Android 17, although Redmi has confirmed that the device will run HyperOS 4.
The listing has indicated that the Redmi K100 could be powered by the Snapdragon 8 Elite chip, the same as last year’s Redmi K90. The chipset comes with two cores clocked at 4.32GHz and six at 3.53GHz, alongside an Adreno 830 GPU. As a reference for you, the flagship model Redmi K100 Pro and K100 Pro Max broke cover with Qualcomm’s Snapdragon 8 Elite Gen 5 processors. India launch of the standard K100 remains in doubt, like other models in the series, K100 Pro and Pro Max.
Redmi K100 features in detail
The display of the phone is impressive; the company revealed it will feature a 6.83-inch AMOLED display with a 165Hz refresh rate and peak brightness of up to 3,500 nits. According to Redmi, the high refresh rate works with over 40 games. The phone also features a dedicated D2 display chip to take care of additional gaming-related tasks.
Battery is the highlight of the phone, as it’s set to carry a massive 10,000mAh cell. At this point, the standard model crosses even the top-of-the-line variants – the Redmi K100 Pro and Pro Max — both pack 8,580mAh and 9,070mAh batteries.
The futuristic phone carries a 50-megapixel main camera and will have an in-display fingerprint sensor and an IP68 rating for dust and water resistance. The phone will be available in different color variants, including Firefly Green among other colors. There is pre-launch excitement in China; pre-orders are already open before the official event. Most importantly, in terms of pricing, some reliable reports suggest it could start at roughly 3,500 yuan, which is around Rs 49,566 in India.
