FMCG consumption pattern shows divergent trends; Tier-2 and 3 consumers prefer second rung brands in noodles, well-entrenched brands in biscuits, OkCredit report.
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FMCG consumption pattern shows divergent trends; Tier-2 and 3 consumers prefer second rung brands in noodles, well-entrenched brands in biscuits, OkCredit report.

Local brands are preferred in their home states owing to the factories and distribution network. Ching’s, Yippie and Top Ramen, the three noodle brands standing next only to Maggi, the country’s favourite noodles are finding increased preference among the tier-2 and tier-3 population. Maggi remains the undisputed leader in the…
Indian Small-Town Retailers Going Digital with Business Activity Back to Normal, Reveals OkCredit Data
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Indian Small-Town Retailers Going Digital with Business Activity Back to Normal, Reveals OkCredit Data

16 states and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are trending at 90-95% of their pre-Covid activity levels. Business activity among the micro, small and medium enterprise sector which are regarded as the backbone of the Indian economy is…