Posted inHealthcare
Savlon’s ‘Healthy Hands’ Campaign Bags #2 Spot on WARC Effective 100 Global Index
ITC’s hygiene brand Savlon’s campaign 'Healthy Hands Chalk Sticks' has been ranked #2 in the WARC Effective 100 global index. The campaign conceptualised and implemented by Ogilvy Mumbai, in close collaboration with ITC’s Personal Care Products Business Division, aimed to facilitate behavioural change among primary school children by promoting hand…