ASCI Issues Guidelines for Appropriate Usage of Awards and Rankings in Ads

ASCI Issues Guidelines for Appropriate Usage of Awards and Rankings in Ads

Awards and Rankings claimed in advertising to be only from credible and independent bodies, aiming to curtail misleading claims, especially from educational institutes & healthcare services. The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of Awards/Rankings in advertisements effective February 1, 2020. It has become increasingly…