FMCG consumption pattern shows divergent trends; Tier-2 and 3 consumers prefer second rung brands in noodles, well-entrenched brands in biscuits, OkCredit report.
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FMCG consumption pattern shows divergent trends; Tier-2 and 3 consumers prefer second rung brands in noodles, well-entrenched brands in biscuits, OkCredit report.

Local brands are preferred in their home states owing to the factories and distribution network. Ching’s, Yippie and Top Ramen, the three noodle brands standing next only to Maggi, the country’s favourite noodles are finding increased preference among the tier-2 and tier-3 population. Maggi remains the undisputed leader in the…