Posted inShopping
Exploring the Beauty & Wellness Shopping Market How India Shops for Beauty & Wellness
October 31st 2026 India’s beauty and wellness shoppers discover products on social media but buy on trust. Built on the voices of 7,783 verified Indian consumers across metros and Tier 2 and Tier 3 cities, and deepened by one-on-one interviews, Hercules’ new outlook shows what drives their choices: authenticity over…