ASCI Issues Guidelines for Appropriate Usage of Awards and Rankings in Ads
Posted inFeatured News

ASCI Issues Guidelines for Appropriate Usage of Awards and Rankings in Ads

Awards and Rankings claimed in advertising to be only from credible and independent bodies, aiming to curtail misleading claims, especially from educational institutes & healthcare services. The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of Awards/Rankings in advertisements effective February 1, 2020. It has become increasingly…
ASCI Investigates 564 Advertisements, with 41 ads not Found Objectionable
Posted inFeatured News

ASCI Investigates 564 Advertisements, with 41 ads not Found Objectionable

During the months of August and September 2019, The Advertising Standards Council of India (ASCI) investigated complaints against 564 advertisements, of which 179 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI evaluated 385 advertisements, of which complaints against 344 advertisements were…