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Adidas Celebrates the Growing Love for Sneakers with ‘Sneakers Day’

Hosts the Sneakers Day festival across it’s stores and website by offering exciting deals and consumer engagement initiatives. Continuing to invest in India by bringing global stories and curating meaningful consumer experiences, Adidas has extended an opportunity to consumers to celebrate sneaker culture with the specially curated ‘Sneakers day’ initiative. …

October 22, 2020

Adidas Launches its Fastest Running Shoe- ‘Adizero Adios Pro’

With a unique combination of new innovations like Lightstrike PRO and Energy Rods, this pair is made for those aiming to go faster over longer runs. With the newly launched adizero adios Pro, adidas is defining the next standard of professional running footwear With this shoe, adidas introduces carbon-infused EnergyRods;…

September 11, 2020

Culture Featured News

Adidas Rallies the Sporting Community to Harness the Power of the Game in New Film

The film is the culmination of the Ready for Sport, a 20-part series that delves deeper into athlete stories to uncover powerful themes from the sudden pause in sport and life in lockdown, to social injustice. Adidas has unveiled their Ready for Sport: The Anthem, a powerful campaign film that…

August 18, 2020

Highlight News

Adidas Launches ‘What’s One More’ Film Under the ‘Ready For Sport’ Campaign

With a pause of the world’s biggest sports competition, elite athletes prepare to put in one more year and stay ready until 2021. As the world counts down one more year to the biggest event in the global sports calendar, Adidas, under the ambit of ‘Ready For Sport’ campaign has…

July 30, 2020

Adidas & McDonald’s Launch the ‘Sauce Pack’ Collection

The basketball sneaker collection features HARDEN Vol 4, DAME 6 and TMAC 1. With a modern and unexpected interpretation that stays true to each brand’s heritage, adidas and McDonald’s have added some exciting flavour to the basketball game by introducing the “Sauce Pack” collection in India. The collection features Harden…

July 9, 2020