ASCI Issues Guidelines for Appropriate Usage of Awards and Rankings in Ads

ASCI Issues Guidelines for Appropriate Usage of Awards and Rankings in Ads

Awards and Rankings claimed in advertising to be only from credible and independent bodies, aiming to curtail misleading claims, especially from educational institutes & healthcare services. The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of Awards/Rankings in advertisements effective February 1, 2020. It has become increasingly…
Mastercard Makes Delayed Departures Stress-free with New Flight Delay Pass

Mastercard Makes Delayed Departures Stress-free with New Flight Delay Pass

Mastercard has partnered with Collinson to provide an enhanced airport experience for cardholders. Mastercard in collaboration with Collinson, a global leader in customer benefits and loyalty, has introduced a Mastercard Flight Delay Pass to customers in India. Powered by Collinson’s signature SmartDelay™ solution, Mastercard Flight Delay Pass enables eligible cardholders…
MTV Pantaloons Style Superstars Season 2 dials up Glamour and Style

MTV Pantaloons Style Superstars Season 2 dials up Glamour and Style

Popular actresses Sana Saeed and Shahnaz Treasuryvala along with music artist Arjun Kanungo to judge the finale. Pantaloons, India's leading fast fashion destination and MTV India along with Liva Fluid Fashion are back with the second edition of MTV Pantaloons Style Superstar, that’s bigger, better and more exciting! The finalists, who will compete for the title, have…
Yamaha Unveils New Blue Square Showroom in Chennai

Yamaha Unveils New Blue Square Showroom in Chennai

The new showroom institutes the identity of racing DNA of excitement, sporty & stylish with plans to open 100 “Blue Square” in 2020. India Yamaha Motor has come out with a brand-new initiative to propagate ‘The Call of the Blue’ with the opening of “Blue Square”, a unique concept-driven showroom…