Oct 30, 2026
The Global streetwear label known for its distinctive graphics, camouflage and iconic Moon Face, AAPE BY A BATHING APE®. is entering India with the opening of its first standalone store at Ambience Mall, Vasant Kunj, New Delhi, this festive season. The India debut marks AAPE’s advent into the Indian retail market, bringing its distinctive streetwear proposition to Delhi and cementing the foundation for its planned expansion into other important Indian cities over the next three-year period.
Shortly AAPE Store in India
The new store will offer customers an interesting introduction to AAPE, bringing the brand’s distinctive streetwear identity to life through its innovative design, collections and signature graphics. The store will house AAPE’s Fall/Winter 2026 collection, bringing together men’s and women’s apparel and accessories including graphic T-shirts, sweatshirts, hoodies, shirts, jackets, bottoms, shorts, caps and bags. The bouquet will feature the brand’s signature Moon Face and graphic-led visual interpretation across the collection.
Catering to an India-specific element to the launch, AAPE will introduce a special-edition New Delhi T-shirt in an exclusive camouflage design. Available in limited quantities, the T-shirt has been created specifically for the brand’s India debut and celebrates the opening of AAPE’s first store in the country.
The brand was launched in 2012 as a young target audience collection within the A BATHING APE® universe. Over the years AAPE has evolved into a distinctive street culture-inspired fashion brand with an identity shaped by music, sport and popular culture. The brand’s circular Moon Face logo, camouflage, bold graphics and AAPER family of characters have become defining elements across its collections and retail environments.
Sharing its vision for the Indian market, AAPE BY A BATHING APE® stated, “India represents an exciting opportunity for AAPE, with a young, globally connected audience and a fashion landscape that continues to evolve. Our first store at Ambience Mall, Vasant Kunj gives us an opportunity to introduce AAPE’s distinctive world of streetwear directly to Indian consumers through our collections, graphics and the culture that shapes the brand. As we begin our India journey, we look forward to building a strong connection with a new generation of AAPE consumers and establishing the foundation for our presence across the country.”
With a vibrant young, globally connected consumer base and a fast-evolving fashion landscape, India presents limitless opportunity for AAPE. Delhi, with its fast-growing retail environment and strong connection to youth aspirations and culture, has been selected as the brand’s first market in the country.
The India launch will mark the beginning of AAPE’s wider retail journey, with plans to expand into other major Indian cities over the next three years. Further locations and opening timelines will be announced in due course.
AAPE’s India entry builds on its well cultivated international presence across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, the United Arab Emirates and Saudi Arabia. The brand has collaborated with iconic global brands including Coca-Cola, Tommy Jeans and Audi, combining its distinctive streetwear identity to partnerships across fashion, lifestyle and automotive culture. For Fall/Winter 2026, AAPE also collaborated with Alpha Industries, reimagining the iconic MA-1 flight jacket through the brand’s streetwear lens.
In a major brand awareness initiative more recently, K-pop group LNGSHOT featured as the face of AAPE’s Fall/Winter 2026 campaign, reflecting the brand’s connection with a new generation of global streetwear and music audiences.
The grand India launch, in partnership with Unit Nine Private Limited, marks the first step in AAPE’s India journey. As AAPE’s retail partner in India, Unit Nine will support the brand’s local retail operations, marketing and customer experience. The brand has extensive plans to have outlets in major Indian cities over the next three years, with further locations and opening timelines to be announced in due course.